The Eisenhower Matrix: Time and Task Management Made Simple

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The Eisenhower Matrix is the answer to time and task management issues caused by bad prioritizing.

The inventor of the principle

The Eisenhower Matrix is named after Dwight David Eisenhower – an American army general and statesman who served as the 34th President of the United States from 1953 to 1961. During World War II, he was a five-star general in the United States Army and served as Supreme Commander who prepared the strategy for an Allied invasion of Europe.

Dwight made tough decisions continuously about which of the many tasks he should focus on each day. This finally led him to invent the world-famous Eisenhower Method, which today helps us prioritize by urgency and importance.
Through the Eisenhower principles of planning, prioritizing, delegating, and scheduling you will start to see the right things to do in order to achieve your goals and be more productive.

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How to use the Eisenhower Matrix

The Eisenhower Matrix (sometimes called the Eisenhower Box or Eisenhower Decision Matrix) is an easy, yet extremely effective way to prioritize and manage tasks and your time.

It is a system that basically makes you separate all your activities into four priority levels, one of which (Not Important/Not Urgent) is immediately dropped. So really it’s only three categories of attention-worthy tasks to focus on (see the picture below).

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  1. “Important” and “Urgent” tasks. These receive the highest priority level and should be your primary focus to complete as soon as possible (most often on the same day).
  2. “Important”, but “Not Urgent” tasks. These are the long-term goals and tasks that are important but don’t have a firm deadline yet.  You should schedule them in a timely manner, doing the most urgent ones right after you’ve finished everything from the “Do” quadrant.
  3. “Not Important”, but “Urgent” tasks. These tasks are the ones you can delegate to other professionals or appoint to complete yourself if you must, but only after your first and second quadrant tasks are completed.
  4. “Not Important” and “Not Urgent” tasks. The tasks are placed in the “Delete” quadrant because you should eliminate doing them. This may vary due to the perception of urgency and importance, but mainly these tasks don’t even need to be done and would be considered a complete waste of time by most people.

The "Do" quadrant

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We call the first quadrant “Do” as these tasks are very important and just need to be done preferably on the same day and not later than the next day. These are the tasks that need to be done in order to avoid negative consequences. Examples of the “Do” quadrant would be crises, deadlines, and urgent problems.

These are usually the most time and energy-consuming tasks of the day. You know – the ones you really don’t want to start due to the amount of energy you’ll have to invest in them…

  • You should use Mark Twain’s Eat the frog first principle for this kind of tasks. This works because you’re more likely to enjoy completing the next item on your list once you have completed the first one. Also, it is a great way to discipline yourself and gain higher self-respect when you acknowledge the completion of the hardest to-do item.

The tasks on the “Do” quadrant are important and urgent after all, so start with them and you’ll see how easy everything else will seem much easier to carry out after completing them.

  • To make wise planning a habit, you must devote one place where you will write down your “Do” tasks on a regular basis.  In any planner, it is possible to dedicate space daily and monthly to pin down the tasks that are Important and Urgent and even break them down into actionable steps.

The "Decide" quadrant

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The second quadrant of The Eisenhower Matrix we call Decide. These tasks are important but less urgent.
Efficient time managers leave fewer things unplanned and therefore try to manage most of their work in the second quadrant. It is reducing stress by terminating urgent and important to-dos to a reasonable date in the near future whenever a new task comes in.

Remember – only because these are not considered urgent doesn’t mean you shouldn’t schedule realistic deadlines. Make sure to set yourself a fair time estimate.

The "Delegate" quadrant

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We call the third quadrant like this because the tasks are less important to you than to others but still pretty urgent. This is where having a team spirit comes crucial in any company culture.

These are tasks that technically you could do yourself, but suggesting a better person for the job means improved teamwork. And also more time for you to complete the tasks from the first two quadrants.

  • You should keep track of delegated tasks by telephone, e-mail, or within a meeting to check on their progress later. Delegating without a tracking option is as worthless as not doing the task at all because in the end nobody could be held accountable. And no business needs tasks piling up without anyone taking care of them.

The "Delete" quadrant

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The last quadrant is called “Delete” because it makes you consider the things you should not be doing at all and “delete” them from your daily/weekly routine.

Discover and stop the bad habits that basically are a complete waste of time and do not make you productive. These are time wasters, such as surfing the internet for no reason or wasting time on unimportant and irrelevant emails.

  • Use a planner to write down “Delete” tasks in the dedicated monthly area of “Not-To-Dos”.
  • Set out specific times during the day when you will check emails, answer phone calls, or any other incoming correspondence (unless you work in customer service, where these tasks fall into the category of “Do”). And don’t do any of these tasks outside of the set timings.
  • Use one of the social media blocking tools available in our Ultimate Productivity Tool Guide to let them do the job of restricting your access to such distractions during work hours.

Guidelines for using The Eisenhower Matrix:

  • Make to-do lists. This frees your mind from constant memorization. Plus, this way you’ll hold yourself accountable for the tasks you have prioritized on.
  • Set a limit of tasks you can include in one quadrant. We love working with a formula of no more than 8 tasks per quadrant.
  • Always question what is worth doing first. Use Mark Twain’s Eat the frog first principle for tasks from the “Do” and “Decide” quadrants. Eating the frog first will give you tremendous energy and momentum.
  • Eliminate distractions. Do not let others define your priority.  Good headphones can block out ambient noise. If your co-workers are ignoring boundaries status lights as Luxafor can stop them from bothering you during your peak performance hours.
  • Finally, try not to procrastinate that much. Not even by over-managing your to-dos.


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